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Tuesday, June 21, 2011

Astroturf At Its Worst

This is a sad, sad attempt. It really is. Rick Scott is sending out form letters to supporters to send to newspapers.

For what it is worth, the editorial sections at every newspaper I have worked at toss such letters out when they realize they are form letters. Of course, that would only work if letters were coming en masse. Seeing Scott's popularity numbers right now, maybe he figured that wouldn't be a problem.

Wondering how to counter this? My basic instinct is don't bother. But if people want to write their own letters, emphasis on their own, I am sure it would be easy to collect a litany of complaints much more coherent than this crappy form letter.

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